JAY RIVERA

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Integrated Production Solutions

Broadcast · Digital · Social · Print · Experiential · AI

About

I help ideas become real without losing what made them meaningful.

My work lives at the intersection of creativity, production, business affairs, operations, and AI emerging technologies, where the decisions made early shape not just what gets made, but how responsibly it enters the world.

For more than 15 years, I've built the structures that allow bold ideas to move from concept to culture. I believe creativity thrives when it's supported by trust, clarity, and smart guardrails.

  • Production Leadership
  • Operations
  • Strategic Negotiations
  • AI Production
15+Years
360°Campaigns
30+Markets
Jay Rivera, arms crossed, in a black polo

Experience

Career at a glance

15+ years in agency production and business affairs, most recently at Omnicom Production. Based in Fort Lauderdale, FL, and open to full-time leadership roles and consulting.

  1. Jul 2026 – Present

    Independent Executive Producer & Production Consultant

    Executive producing and consulting on integrated, multicultural and AI-enabled production for brands, agencies and production companies.

    Fort Lauderdale, FL
  2. Sep 2025 – Jul 2026

    Director of Business Affairs – Process · Omnicom Production

    Led Business Affairs and Talent operations for a 175-person production organization; AI-enabled workflows cut manual tasks 30% with 100% compliance.

    Fort Lauderdale, FL
  3. Sep 2024 – Sep 2025

    Group Business Affairs Lead · Omnicom Production | Alma

    Ran business affairs for 30+ multi-platform campaigns; speed-to-market up 20% and legal review delays down 25%.

    Miami, FL
  4. Feb 2024 – Sep 2024

    Director of Business Affairs · Omnicom Production | Alma

    Business affairs strategy for multicultural campaigns up to $3M; contracting and licensing turnaround cut 30%.

    Miami, FL
  5. Dec 2017 – Feb 2024

    Executive Producer · Omnicom Production | Alma

    Executive produced 150+ campaigns for McDonald’s, PepsiCo and Intuit QuickBooks, managing productions up to $3MM per year, delivered 5–10% under budget.

    Miami, FL
  6. Feb 2016 – Dec 2017

    Executive Producer · Marca Miami

    Integrated campaigns for national and multicultural audiences; average production costs down 10%.

    Miami, FL
  7. 2012 – 2015

    Executive Producer · The Richards Group

    Executive produced broadcast, digital and integrated campaigns for national brands.

    Dallas, TX

Brands I’ve partnered with

Clients

Category & Brand Experience

I’ve led business affairs and executive production for culturally impactful work across a broad range of categories, partnering with some of the world’s most recognized brands.

8Categories
29Brands
01

Food, Beverage & QSR

  • McDonald’s
  • PepsiCo
  • Wendy’s
  • Molson Coors
  • General Mills
  • Kroger
  • DonQ
  • Constellation Brands
  • Victoria Beer
02

Consumer Packaged Goods

  • Procter & Gamble
  • Johnson & Johnson
  • Colgate-Palmolive
  • Tylenol
03

Retail, E-Commerce & Consumer Services

  • Amazon Prime
  • IKEA
  • CVS
04

Financial Services & Insurance

  • Wells Fargo
  • PNC Bank
  • State Farm
  • Intuit QuickBooks
05

Healthcare, Pharma & Life Sciences

  • Eli Lilly
  • Johnson & Johnson
  • Memorial Sloan Kettering
06

Technology & Telecommunications

  • Google
  • Sprint
07

Energy & Industrial

  • ExxonMobil
  • Southern California Edison
08

Nonprofit, Government & Public Service

  • Ad Council
  • Tobacco Free Florida
  • Change The Ref

Across categories, I specialize in enabling ambitious creative work through disciplined execution: building compliant, scalable frameworks that balance speed to market, risk management, and talent and usage rights.

Executive Production

Production

15+ years producing integrated and multicultural campaigns across broadcast, digital, social, print and experiential, from first script to final delivery.

Broadcast & film

Executive producing national and multicultural TV and film campaigns for brands like McDonald’s, Pepsi, Clorox and The Home Depot.

Digital & social

Social-first and digital content built to work across platforms, formats and markets, from the shoot plan to final cut-downs.

Print & out-of-home

Print, OOH and integrated assets, including Pepsi’s “Better with Pepsi,” brought to life with origami artists through a production partner in Spain.

Experiential & virtual

Experiential activations and virtual production, including the anime virtual shoot for McDonald’s “WcDonald’s” with BrandStar Studios.

Multicultural & global

Hispanic and multicultural storytelling made with cultural authenticity, and global campaigns adapted across as many as 30 markets.

Crews, shoots & post

Director and production company selection, bidding, crews, shoots and post, delivered on time and on budget.

Project management

Project Management

One owner from brief to delivery: scope, schedule, budget and people kept in sync, so the work lands on time, on budget and true to the idea.

  1. 01

    Scope

    Brief, deliverables, budget range and timeline locked before anything is bid.

  2. 02

    Bid & award

    Directors, production companies and vendors bid, compared and awarded.

  3. 03

    Pre-production

    Casting, locations, crew, schedules, approvals and the PPM.

  4. 04

    Production

    Shoot days run on plan, on budget and on brand.

  5. 05

    Post

    Edit, color, sound, versions and client rounds tracked to deadline.

  6. 06

    Delivery & wrap

    Assets, usage terms and final reconciliation closed out.

Reporting & approvals

Status reports, client review rounds and sign-offs kept on schedule, so decisions never stall the work.

Schedules & milestones

Master timelines that keep agency, client, production and post moving together.

Cross-functional teams

Creative, account, legal, business affairs and vendors aligned around one plan.

Multi-market rollouts

Launches coordinated across languages and markets.

Operations / Business Affairs

Operations/BA

The structure behind the work. Deals, rights, budgets and compliance handled early, so bold creative can move fast without the risk.

Talent & celebrity deals

Negotiating and contracting talent, influencer and celebrity partnerships, including McDonald’s Young Miko deal in the U.S. and, with Wieden+Kennedy, its launch across the Americas, Europe and Asia.

Rights, usage & licensing

Talent usage, music licensing, renewals and buyouts managed across markets, media and terms, so work can run without surprises.

Production & vendor contracts

Production company, post and vendor agreements: bid comparisons, award recommendations and terms that protect the brand and the agency.

Budgets & cost control

Building and owning production budgets of up to $3MM per year across clients, tracking costs from bid to final reconciliation, and keeping more of the money on screen.

Union & guild compliance

Union and guild agreements, talent payroll and residual obligations handled correctly from casting to air.

Operations & process

Workflows, approvals and AI-enabled tools that make productions faster, more transparent and easier to scale across teams.

Scenarios

How it plays out on a real production

Illustrative

AI Architect

Artificial Intelligence

As AI and emerging technologies reshape how we create and share content, I focus on approaches that expand creative possibilities while protecting integrity and trust. The future of AI should be human-centered: built to augment our expertise and accelerate our thinking, never to replace the judgment that makes work resonate.

My goal is to help teams treat AI as a strategic capability that enables faster insights and better decisions, with craft and accountability as the foundation. Used well, it delivers personalization at scale without sacrificing brand consistency or governance.

AI production team

Running production with an AI team

On my productions, AI agents handle the volume work, so the people can focus on the work that needs judgment.

What AI handles

Script breakdowns, first-pass budgets and bid comparisons, schedules, call sheets, versioning and localization across markets, rights and usage tracking, and deliverables QC.

What people own

Creative calls, legal review, talent and vendor relationships, negotiations, and final sign-off. Every AI output has a named human owner.

The guardrails

Legal review of every script, claim and contract, talent consent and likeness rights, union and guild compliance, clean IP and licensing on every tool and asset, data security for client material, and clear disclosure when AI is used.

The result

Faster turnarounds, fewer handoffs, and budgets that go to the work on screen, not to admin.

Example job:30 national spot · English, Spanish & Portuguese
Illustrative
Bid
Prep
Shoot
Post
Delivery

    Capabilities

    Beyond the spot

    Live experiences, photography, social and music, produced with the same rigor as the broadcast work.

    Experiential

    Experiential

    Live activations, pop-ups and installations that put people inside the idea, from a projection-mapped restaurant to a 3D-printed activist on the steps of Congress.

    The first real-life WcDonald's

    An immersive pop-up in West Hollywood with 360° projection mapping, part of McDonald's anime launch with Young Miko across 30+ global markets, plus an anime virtual production shoot with BrandStar Studios.

    • Pop-up
    • Projection mapping
    • Virtual production

    Change the Ref: 3D Activist

    A life-sized, 3D-printed Joaquin Oliver traveled from Times Square to South Africa and the steps of Congress. A scannable pin led visitors to a petition and voter sign-up.

    • Public activation
    • Touring installation
    • Documentary

    Case studies

    The work behind the work.

    Strategy, craft, and the decisions that made it matter.

    Better With Pepsi burger wrapPEPSICOBetter With Pepsi

    PepsiCo · Outdoor & Print

    Better With Pepsi | Logo

    Pepsi challenged the dominance of Coca-Cola at major burger chains with a daring campaign: fast food wrappers strategically crumpled by an origami artist to form the Pepsi logo, hidden in plain sight at every competitor location.

    Cannes Lions Gold · Outdoor & Print & Publishing
    Rum & PepsiPEPSICO

    PepsiCo · Print & Outdoor

    Rum and Pepsi

    The second chapter of the Better With Pepsi platform, uncovering the brand hidden in plain sight across culture. A campaign that earned top honors at Cannes, LIA, The One Show, ADC, and Clio simultaneously.

    Grand LIA Gold · Cannes Lions Silver
    WcDonald’s anime key artMCDONALD'S × STUDIO PIERROT

    McDonald's × Young Miko · Studio Pierrot

    WcDonald's × Young Miko

    Featuring Young Miko

    Starring Latin music artist Young Miko, we brought McDonald's anime alter ego to life across 30+ global markets, uniting Studio Pierrot animation, live action, music, and an immersive pop-up to put McDonald's inside global anime culture.

    Cultural Campaign of the Year
    Change the Ref 3D activistCHANGE THE REF

    Change the Ref · DDB | Alma

    Change the Ref: 3D Activist

    A life-sized, 3D-printed Joaquin “Guac” Oliver, modeled on the Parkland student killed on Valentine’s Day, traveled from Times Square to the steps of Congress to call for regulation of downloadable 3D gun blueprints.

    Documentary screened at Cannes Lions 2019
    Intuit QuickBooks Think Ote campaign with ChicharitoINTUIT QUICKBOOKS

    Intuit QuickBooks · DDB | alma

    Think Ote, Global Grand Effie Winner

    #1 out of 58 shortlisted campaigns worldwide. The first alma-led campaign to earn the Global Grand Effie, recognized for Audience · Multicultural · Services. Proof that great creativity and effectiveness go hand in hand.

    2025 Global Grand Effie · Best of the Best
    Coors Light ExplosionCOORS LIGHT

    Print · Outdoor · Digital

    Coors Light Explosion

    A campaign built around a universal freezer mistake, leaning into the one beer feature that makes it impossible to get wrong. Dramatic, humorous, and unmistakably Coors Light.

    Print · Outdoor · Digital
    Dangerous TerrainsANGEL BINS

    Public Interest · Print · Advertising

    Dangerous Terrains

    Turning a forgotten pair of shoes from household clutter into a lifesaving necessity: a public interest print campaign for Angel Bins, created by alma DDB in Miami.

    Public Interest · Print

    Recognition

    Work that's been recognized worldwide.

    A body of work honored across every major stage in the industry.

    100+Award bodies
    GoldCannes Lions
    #1of 58 · Global Grand Effie
    15+Years of awarded work

    BTS / Stills

    The becoming & the proof.

    This is BTS,

    the heartbeat behind the image,the work that never asks to be seen,yet it leaves fingerprints on everything.

    And then, a still.

    Time held by the collar.A glance frozen mid-thought,a world composed into balance and breath.No movement, yet it moves us.It pretends to be effortless,while carrying the weight of every choice before it.

    1 / 27

    BTS is the becoming. Stills are the proof.

    Structure isn't the enemy of creativity. It's what protects it.
    On the role of process in creative work

    Contact

    Let's make something that matters.

    Open to full-time leadership roles and consulting engagements. Recruiters and hiring teams: email me, download my résumé, or book a time below.

    Emailjrivera003@me.com
    Phone917-991-0800
    RésuméJay Rivera · PDF
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    Also

    Website Design

    Cinematic, video-first websites for brands, talent and production companies. Designed and built with AI, so ideas go from concept to a live site fast.

    Homepage of jayrivera.tv

    Featured build

    jayrivera.tv

    Designed, built and launched with AI: a full-screen video hero, a 31-spot project library, case studies, an awards archive, animated AI and operations sections, and a live booking calendar.

    • Video-first
    • AI-built
    • Custom domain
    • Booking + forms
    Start a website projectVisit the site