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Creating Space

for great work to happen, with clarity, empathy, and purpose.

Care for People, Craft, and Ideas

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ABOUT

I help ideas become real without losing what made them meaningful.

My work lives at the intersection of creativity, production, and business affairs, where the decisions made early shape not just what gets made, but how responsibly it enters the world.

For more than 25 years, I've built the structures that allow bold ideas to move from concept to culture. I believe creativity thrives when it's supported by trust, clarity, and smart guardrails.

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25+

Years

360°

Campaigns

Gold

Cannes

CASE STUDIES - Deep Dives

The work behind
the work.

Strategy, craft, and the decisions that made it matter.

  • PepsiCo · Outdoor & Print

    Better With Pepsi | Logo

    Pepsi challenged the dominance of Coca-Cola at major burger chains with a daring campaign — fast food wrappers strategically crumpled by an origami artist to form the Pepsi logo, hidden in plain sight at every competitor location.

    • Cannes Lions Gold — Outdoor & Print & Publishing

  • PepsiCo · Print & Outdoor

    Rum and Pepsi

    The second chapter of the Better With Pepsi platform — uncovering the brand hidden in plain sight across culture. A campaign that earned top honors at Cannes, LIA, The One Show, ADC, and Clio simultaneously.

    • Grand LIA Gold · Cannes Lions Silver

  • McDonald's · Studio Pierrot · Young Miko

    McDonald's Anime Universe

    Partnering with Studio Pierrot and musical artist Young Miko, we brought a fictional fast food universe to life — integrating animation, live action, music, and experiential to embed McDonald's inside global anime culture.

    • Cultural Campaign of the Year

  • Intuit QuickBooks · DDB | Alma

    Think Ote — Global Grand Effie Winner

    #1 out of 58 shortlisted campaigns worldwide. The first alma-led campaign to earn the Global Grand Effie — recognized for Audience · Multicultural · Services. Proof that great creativity and effectiveness go hand in hand.

    • 2025 Global Grand Effie · Best of the Best

  • Print · Outdoor · Digital

    Coors Light Explosion

    A campaign built around a universal freezer mistake — leaning into the one beer feature that makes it impossible to get wrong. Dramatic, humorous, and unmistakably Coors Light.

    • Print · Outdoor · Digital

Recognition

Work that's been
recognized worldwide.

A body of work honored across every major stage in the industry

100+

Award bodies

Gold

Cannes Lions

#4

Global & Grand Effies

25+

Years of awarded work

Structure isn't the enemy of creativity — it's what protects it.

On the role of process in creative work

CONTACT

Let's make something that matters.

Open to collaborations, consulting engagements, and speaking opportunities. If you're working on something bold that deserves to be made responsibly — let's talk.

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